Alpine Dry Gin

Agin.Reducedtotheessential.

A concept brand and one-page site, designed and built to show what a 7 to Summit sprint can produce.

TAU Alpine Dry Gin bottle, cropped large
ALPINE DRY GIN · HANDCRAFTED IN THE ALPS · SMALL BATCH · ALLGÄUALPINE DRY GIN · HANDCRAFTED IN THE ALPS · SMALL BATCH · ALLGÄUALPINE DRY GIN · HANDCRAFTED IN THE ALPS · SMALL BATCH · ALLGÄUALPINE DRY GIN · HANDCRAFTED IN THE ALPS · SMALL BATCH · ALLGÄUALPINE DRY GIN · HANDCRAFTED IN THE ALPS · SMALL BATCH · ALLGÄUALPINE DRY GIN · HANDCRAFTED IN THE ALPS · SMALL BATCH · ALLGÄU
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Clarity,beforeanythingelse.

TAU stands for clarity: real ingredients, alpine purity and handcrafted precision. Every decision on this site, and on the label, starts from the same question: does this need to be here?

01Origin

FromasmalldistilleryintheAllgäu.

TAU is made in small batches, far from mass production. Alpine spring water, wild herbs from high altitude, and a whisper of spruce and juniper form its base. Every bottle carries the signature of a single distiller.

02Ingredients

Realingredients.Cleararomas.

Juniper01
Juniper
Pine02
Pine
Edelweiss03
Edelweiss
03Signature

Everydetailsetbyhand.

From the label to the cap: nothing about TAU is an accident. Every line, every letterform, every surface was refined until nothing unnecessary remained.

LabelMatte paper, one ink, no gloss foil.
ClosureBrushed steel, sealed by hand.
TypographyCustom-set for TAU, no stock typeface.
Macro close-up of the TAU bottle label
ALPINE DRY GIN • HANDCRAFTED IN THE ALPS •
T
The Name

TAU.Thewordforafreshstart.

The name stands for freshness, purity and morning calm: the quiet magic of the moment night turns into day. That is the feeling every sip of TAU is meant to carry.

TAU bottle on a stone ledge above the Alps
04Craft

HandcraftedintheAlps.

Small batches, distilled slowly, finished with juniper, alpine herbs and a whisper of pine.

01Water

Pure spring water from the Allgäu forms the base.

02Botanicals

Juniper, pine and wild herbs, picked by hand.

03Distillation

Slowly distilled, in small copper stills.

05Tasting

Nose,palate,finish.

Nose

Fresh juniper, a whisper of pine needle, cool alpine air.

Palate

Clean and round, with a gentle herbal note and a fine mineral edge.

Finish

Long and dry, with a last trace of edelweiss.

06Order

Thisiswhatcheckoutwouldlooklike.

Clear pricing, one product, one click. Exactly what belongs on the site when a shop is part of the sprint.

TAU bottle on a stone slab in a mountain living room at dusk
TAU
700 ml · 42% ABV
Preis€42
Add to Cart

Concept mockup, not a real checkout.

Showcase

TAU was designed and built by 7 to Summit to demonstrate what a sprint can produce in seven days, start to finish.

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